A full product line, B2B to B2C
We offer the full range of services needed to develop a product line and fully manage B2B and B2C channels, so brands can focus on what they do best.
Brand development · Merchandising · Sourcing · Fulfillment
We make the products fans line up for.
Imaginary People is a bespoke product development company with more than 30 years of experience turning brands into merchandise, collectibles, and gifts, then delivering them worldwide.
Clients we work with
- Duolingo
- EA
- Valve
- Ready or Not
- Logitech G
- Alienware
- AMD
- NVIDIA
- Lightbox Expo
About us
Every client gets a product line that's theirs alone.
With a diverse portfolio of brands and licenses, our approach to brand development is shaped around each client. It begins by immersing ourselves in the customer's perspective and staying in tune with contemporary market trends.
Then we forge strong partnerships with reliable manufacturers for sourcing, so great ideas become great products, on time and on budget.
Featured work
Built with the brands fans love
From body pillows to collector's statues
We partnered with the Ready or Not developers and marketing team to create fan-engaging merch. The team also leveraged our distribution in Asia, the US, and the EU to offer backers affordable shipping rates.
Official swag partner, every year
Working hand-in-hand with the ALGS team, we handle concept, design, production, and delivery of event-exclusive merchandise: custom player jerseys, attendee giveaways, and a popular Nessie origami station where thousands of fans folded their own keepsake.
What we do
Start from scratch, finish with something to be proud of
Merchandising
We collaborate closely with clients to craft a merchandising program tailored to their community. The outcome: highly sought-after products that resonate.
Apparel Development
From exclusive branded corporate apparel to pro-player gamer tag jackets for esports events. We collaborate with creative teams or pitch our own concepts quickly.
Bags, Headwear & Accessories
Headwear, bags and cases, home and office accessories. We start from scratch with every product and make something unique for each brand.
Collectibles
Decades of experience developing plushies of all sizes, vinyl figures, resin statues, and blind box figures for top brands and their adoring fans.
Launches, Gifting & Influencer Kits
For clients like NVIDIA, EA, and Duolingo: product launches, influencer giftings, employee onboarding kits, and corporate gifting programs.
Have a product idea for your community?
Let's talkWorldwide fulfillment
Three hubs. Faster delivery. Lower costs.
We fulfill from major hubs in the US, the EU, and Asia, so your imagined products reach customers worldwide quickly while cutting shipping costs and transit times.
US
North America
EU
Europe
Asia
Asia-Pacific
Our team
Decades of making things
James
Design, product development, operations, fulfillment and web development.
Guy
Product development. 25+ years in apparel.
Nate
Business development. 15+ years of character-based IP development, from ideation to monetization.
Walt
25+ years in bag manufacturing. Overseas product sourcing.
Lorenzo
EU fulfillment partner.
Let's make something.
Tell us about your brand, your fans, and your timeline.